Anxious? Wei Jianjun once again criticized the marketing of Haval H6
What is Haval H6?
The Haval H6, known as 哈佛H6 in Chinese, is a compact SUV produced by Great Wall Motors, a renowned Chinese automaker, under their Haval sub-brand. The Haval H6 has gained popularity in the compact SUV market segment in China and around the globe, thanks to its contemporary design, impressive performance, noteworthy safety features, and competitive pricing. By offering a perfect balance between affordability, style, and functionality, the Haval H6 is an attractive option for consumers looking for a compact SUV that meets their needs without breaking the bank.
Features of Haval H6
The Haval H6 is a compact SUV produced by the Chinese automaker Great Wall Motors under the Haval brand. Since its introduction, the Haval H6 has been recognized for its stylish design, strong performance, and notable safety features. As a popular choice in the compact SUV market in China and globally, the Haval H6 boasts an array of features that cater to a variety of consumer preferences.
Design and Exterior
The Haval H6 is designed with a bold, modern, and sporty look, featuring sleek lines, a striking front grille, and LED headlights. The vehicle's exterior styling showcases an aggressive stance, with aerodynamic contours and sculpted body panels that hint at its athletic performance.
Performance and Powertrain
The H6 comes with a choice of two powerful yet fuel-efficient engines: a 1.5-liter turbocharged engine and a 2.0-liter turbocharged engine. Both options provide a smooth and responsive driving experience and are mated to a 7-speed dual-clutch transmission, ensuring seamless gear shifts for an enjoyable ride.
Interior and Comfort
The Haval H6 boasts a spacious and upscale interior. Premium materials, such as leather seats and a soft-touch dashboard, create a comfortable and refined ambience. The vehicle features a large infotainment touchscreen and an intuitive digital instrument cluster, making it easy for drivers to access vital information while on the road. Additional creature comforts include a panoramic sunroof, dual-zone climate control, and electrically adjustable seats.
Safety Features
Haval has prioritized safety in the H6 by equipping it with advanced safety features. The vehicle includes a comprehensive set of airbags, electronic stability control, anti-lock braking system, and traction control. Additionally, the H6 offers advanced driver-assistance systems such as adaptive cruise control, automatic emergency braking, lane-keeping assist, and a 360-degree camera system for added security.
Competitive Pricing
One of the Haval H6's main selling points is its competitive pricing, offering an affordable option for consumers looking to own a compact SUV without breaking the bank. The H6 delivers an excellent balance between price and features, providing great value for money compared to other SUVs in its class.
In summary, the Haval H6 is a stylish, versatile, and well-equipped compact SUV that appeals to a broad range of consumers. With its modern design, excellent performance, comfortable interior, advanced safety features, and competitive pricing, the Haval H6 continues to make a strong case for itself in the global SUV market.
Anxious? Wei Jianjun once again criticized the marketing work of Haval H6
Recently, Li Ruifeng, CGO of Great Wall Motors, revealed on domestic social media: President Wei once again criticized the marketing work of Haval H6 (parameters | inquiry), criticizing us for not understanding marketing at all, having no user thinking at all, and having no idea what users care about. After so many years of doing it, if it is still the same old way, it is a waste of money and the end result is a waste of work!
I have never felt the pressure of change so urgent. The leaders have already entered the game. We need to transform quickly, examine, reflect, and act. As a marketing leader, I reflect from my perspective why Great Wall's marketing has always been "ineffective".
1.From watching to entering the game
In fact, both the media and netizens have seen "new signs" in the communication of Great Wall Motors recently. President Wei took the lead and became a big IP to empower the exposure of the company and the rise of the product. But President Wei said something today that made me feel ashamed: "I am changing, but I can't be the only one changing."
This can be extended to a problem. Before and after President Wei came to the stage, the public opinion on the Internet had different angles. Many people said that President Wei joined the camp of "rolling leaders". Speaking of "volume leadership", Mr. Wei can be said to be the first person in the domestic automobile industry and the first company founder who dared to name the brand after his own surname. In the current market environment, Mr. Wei has reached this age, has such industry qualifications, and has such strong corporate strength, but he still took the initiative to walk into an uncomfortable area. He actually has a very clear idea. He is "proofing" the entire company. He has entered the Internet. Are the remaining executives and teams just watching on the shore? He is forcing the entire company to change. But to be honest, the team did not keep up.
2. There is no "lying win" in the market anymore
Back to the new generation H6, Mr. Wei questioned us, we have 4 million users recognized, we have the industry's only 2.0T+9DCT, our Hi4 system is so energy-saving and safe, why can't users perceive it? "Not marketing" is not only on this car, this exposes the shortcomings of the entire marketing team.
Back then, Haval H6 was called the "national god car", which was the fruit of category innovation and focus on the SUV market. With strong product power and good brand reputation, coupled with consumers' favor and support for domestic brands, Haval H6 has been ranked first in sales for 108 consecutive months. It is popular all over the street and does not need marketing. We are "lying down to win" by making a hit in the no-man's land.
"Success is due to category innovation, and failure is also due to category innovation." We have enjoyed the dividends of the market take-off, but we have also lost the driving force for reform and innovation. Many of our management lack the gene of "network sense", the courage to "survive in the face of death", and the courage to burn the boats and push to the beginning. This is the dilemma of "elephant turning around". How to let the brain control the body's flexible turning requires our managers to make systematic changes from top to bottom, from thinking mode to organizational structure, to rejuvenate.
3. Change starts with clearing
When we know the problem, how do we solve the current dilemma?
The highest level of martial arts is to forget the moves. What we need to change most is to implement "comprehensive To C". Today's users grew up lying in the second row. They are exposed to the Internet every day, and even they are self-media. Our preaching and product power indoctrination have only been ineffective. The previous routine marketing thinking is no longer enough.
Mr. Wei said: Change is necessary. If you don't know the direction and method, then learn from excellent companies and use excellent experience. Even if it is rigid, follow-up, and hard-to-make changes, you must do it. At present, we are doing an "AB corner confrontation" thing internally. For the same topic, we are divided into two teams to think and confront independently, participate in the product life cycle bet, and through an innovative incentive system, let the team fight for themselves, everyone has creativity, and everyone has opportunities. We managers have come from the era of "pigs will fly when the wind is strong", and now we have to face competition with an empty cup and a zero mentality, and learn from top to bottom.
In the development process of the new generation of Haval H6, many changes have been made for the market and users. The Hi4 system was invented and developed by Mr. Wei and his team, and we have invested a lot of resources in technology research and development. If the marketing fails, it will be the greatest disrespect for technology research and development. Great Wall Motors has been fully internetized. As a marketing leader, I must lead by example and move from top to bottom. I also feel that if I cannot change, it will become the biggest obstacle to the development of the marketing organization. As the Chief User Growth Officer of Great Wall Motors, the change must start with me.
Finally, we also welcome peers, media, and users to work with us, make criticisms and suggestions, and walk the same path.
As a review, Haval H6 sold only 8,309 new cars in April this year, failing to exceed 10,000 for the first time, and ranked 14th in the April list of compact SUV sales, down 8 places from March. From January to April this year, the cumulative sales of Haval H6 were close to 56,000 units, and the cumulative sales have fallen far behind BYD Song Pro, Song PLUS and Yuan PLUS.
In addition, during the Beijing Auto Show, the new Haval H6 officially debuted. The new car adopts a new exterior and interior design, and the intelligent configuration has also been greatly upgraded and equipped with 8155 chips. The power adopts a combination of 1.5T+7DCT and 2.0T+9DCT.
Buy used Harvard H6
Purchasing a used Haval H6 can be a cost-effective option for those looking for a stylish and reliable compact SUV. When considering buying a used Haval H6, follow these steps to ensure a smooth and hassle-free experience:
Research: Conduct thorough research on the Haval H6 to understand its features, performance, and common issues. Online reviews and forums can provide valuable insights into the vehicle's strengths and weaknesses.
Budget: Determine your budget before beginning your search. Keep in mind that the cost of ownership includes factors such as maintenance, insurance, and fuel expenses.
Find listings: Browse online marketplaces, local classifieds, or dealership websites to find used Haval H6 models for sale in your area. You can also visit local dealerships or contact private sellers to gather more information about available vehicles.
Inspect the vehicle: It's essential to thoroughly inspect the vehicle before purchase. Consider hiring a professional mechanic to assess the car's condition, including the engine, brake system, suspension, and electrical components. If possible, request a vehicle history report to check for accidents or other previous issues.
Test drive: Always arrange a test drive to ensure the Haval H6 meets your expectations in terms of performance, comfort, and functionality. A test drive allows you to assess any potential issues or warning signs that may affect your final decision.
Negotiate: After evaluating the vehicle's condition and comparing it to your research, be prepared to negotiate the price with the seller. Use the information you've gathered regarding the vehicle's condition and fair market value to support your negotiation.
Finalize the purchase: Once you have agreed on a price, complete the required paperwork and transfers of ownership. Make sure to review all contracts or agreements before signing, and remember to follow local laws and regulations related to purchasing used vehicles.
By carefully considering these steps, you'll be better prepared to find a reliable used Haval H6 and enjoy all the benefits this compact SUV has to offer.
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