Behind the 300,000th Great Wall Cannon rolls off the assembly line: What makes China's high-end pickup trucks win?
What is Great Wall Motors Great Wall Cannon
Great Wall Motors Great Wall Cannon, also known as the GWM P-Series, is a versatile and powerful midsize pickup truck produced by the renowned Chinese automaker, Great Wall Motors. Established in 1984, Great Wall Motors has been dedicated to creating high-quality and technologically innovative vehicles, making it one of the largest automakers in China and a globally recognized brand. The Great Wall Cannon is a testament to this commitment and showcases the company's expertise in building outstanding automobiles fit for various purposes and environments.
Features of Great Wall Motors Great Wall Cannon
The GWM Great Wall Cannon boasts an impressive range of features that make it stand out among its competitors:
Powerful Engine Performance: The Great Wall Cannon is equipped with a 2.0-liter turbocharged gasoline engine, delivering a substantial output of up to 238 horsepower. It offers excellent performance for both on-road and off-road conditions.
Advanced Safety Technologies: The Great Wall Cannon is designed with cutting-edge safety features such as Autonomous Emergency Braking, Lane Departure Warning, and Adaptive Cruise Control, ensuring maximum safety for its occupants.
Smart Connectivity: The in-built infotainment system supports a large touchscreen display with features such as Android Auto, Apple CarPlay, and voice-command capabilities. This allows drivers to easily navigate through music, phone calls, and navigation, providing a seamless user experience.
Comfortable and Spacious Interiors: The cabin of the Great Wall Cannon offers ample space for passengers, with comfortable seating and high-quality materials. Additionally, various storage compartments provide extra versatility for storage needs.
Impressive Off-road Capability: Equipped with selectable driving modes, a locking rear differential, and rugged off-road tires, the Great Wall Cannon is perfect for tackling challenging off-road terrains.
Fuel Efficiency: The vehicle's eco-friendly design, combined with its turbocharged engine, contributes to its excellent fuel efficiency, making it a great option for those who are environmentally conscious.
Behind the 300,000th Great Wall Cannon rolls off the assembly line: What makes China's high-end pickup trucks win?
For a long time, Chinese consumers have had a polarized impression of pickup trucks. On the one hand, foreign pickup trucks have a strong culture, and on the other hand, they are used as means of transportation in China, which has led to the stereotype that "international brand pickup trucks are luxurious, and domestic brand pickup trucks are cheap" is deeply rooted in people's minds.
More specifically, in the domestic automobile market, pickup trucks have always been regarded as multi-purpose trucks, and their attention is relatively low compared to passenger cars such as SUVs and sedans. The low sense of presence, coupled with the current stock competition in the automobile market environment, it is self-evident how difficult it is for China's pickup trucks to go high-end.
However, as the saying goes, "Warriors are walking on a thorny road", on the journey of China's pickup trucks going high-end, brave people like Great Wall Cannon not only did not fear difficulties but ran at their own speed, gaining 300,000 users in just 2 years and 8 months.
On May 8, the 300,000th Great Wall Cannon officially rolled off the assembly line.
At this point in time, recalling the words of Great Wall Cannon when the first model was launched: "Let pickup trucks become popular", I believe that many people would not have thought that it would become a reality, and it took so short a time.
So, what does it mean that the sales volume exceeded 300,000 units in 2 years and 8 months? This means that the annual sales volume of Great Wall Cannon exceeds 110,000 units, which can be ranked among the top even in the SUV market.
In other words, in the relatively "unpopular" pickup truck market and the market environment of stock competition, Great Wall Cannon has demonstrated the "Great Wall Cannon speed" with strength, proving that Great Wall Cannon is the leader in China's high-end pickup truck market. At the same time, this leap-forward development speed also makes people full of hope for the future of China's high-end pickup trucks.
Behind the achievements of 300,000 units in 32 months
Behind the 300,000 units is the glory of Great Wall Cannon, and it is also the life attitude and life story of 300,000 users.
Let's move the timeline forward. In September 2019, the passenger version of Great Wall Cannon was officially launched. Judging from the time when the first model was launched, the Great Wall Cannon is not young in the Chinese auto market, and even in the pickup truck market.
However, it was this "young man" who proved himself in less than 3 years. According to the data released by the Great Wall Cannon, it took only 2 years and 8 months for its product to grow from 0 to 300,000 units, and it took only 8 months to grow from 200,000 to 300,000 units.
It can be said that this achievement not only made the industry marvel at the "Great Wall Cannon speed", but also made the industry see the blue ocean market of high-end pickup trucks.
So, how did the Great Wall Cannon achieve this answer that attracted the attention of the industry?
"Choice is more important than hard work", and the same is true for car manufacturing. Therefore, since its birth, the Great Wall Cannon has found its own direction. Specifically, it is to create a "toy model" for consumers that can pursue poetry and distance, and the model must have the tonality of high-end and fun routes.
After determining the product positioning, it is time to enrich your product matrix. According to Great Wall Cannon, since the first model was launched in September 2019, it has successively launched more than 50 models including passenger cannon, commercial cannon, off-road cannon, cannon, motorcycle cannon, and King Kong cannon, covering the price range of 100,000-300,000 yuan, which can meet the car needs of various users.
It is worth mentioning that compared with the rich product spectrum, the outstanding product strength is also an important reason why Great Wall Cannon is popular in the market. Take the powertrain as an example. The powertrain of 2.0T engine + ZF 8-speed automatic transmission has a considerable advantage even in the 200,000 yuan model market. In terms of configuration, intelligent safety configurations such as adaptive cruise, lane assist, and 360-degree panoramic imaging also appear on Great Wall Cannon, making it a true "passenger car".
Can pickup enthusiasts really be impressed by a rich product spectrum and strong product strength alone? The answer is no. Because compared with traditional passenger cars such as SUVs and sedans, pickup trucks have to face a more diverse and demanding vehicle environment.
Great Wall Cannon also has a clearer understanding of this. Therefore, when creating the first product, Great Wall Cannon put quality first. In terms of production and manufacturing, the strong system capabilities and intelligent manufacturing strength of Chongqing Smart Factory are the guarantee of the quality of Great Wall Cannon. As the fifth full-process vehicle production base of Great Wall Motors in the world, Chongqing Factory strictly controls every link from parts screening to four major process processing, and then to offline testing around the concept of "green environmental protection, lean and efficient", ensuring that the products off the line can be delivered with high quality.
Of course, "good wine is afraid of deep alleys". In this era of "fast consumption", good products also need to actively approach consumers, so Great Wall Cannon has established the Cannon Alliance Car Club and six pickup academies. And these efforts have also made the Great Wall Cannon APP have 800,000 fans.
From the macro perspective of the entire market, Great Wall Cannon is leading the Chinese pickup culture upward on its own.
Start a new journey with "extreme innovation"
Bill Saporito, editor of Time magazine, once said: "Innovate or die. Especially in technology-driven industries, nothing disappears faster than success."
In my opinion, Bill Saporito's words are also quite suitable for the automotive industry. Take the Great Wall Cannon as an example. If the time is pushed back a few decades, I am afraid no one would have thought that Chinese auto brands would have their own high-end pickup trucks and they would be so popular.
In addition to the Great Wall Cannon's emphasis on product pedigree and quality, the achievement of the impressive sales performance is also inseparable from its persistence in category and technological innovation.
Take category innovation as an example. The Great Wall Cannon fully utilizes the advantages of pickup trucks in multiple uses and scenarios, taking into account the full scenarios of cars, SUVs, station wagons, and light trucks. Based on the two major categories of commercial and passenger vehicles, it has launched multiple versions of gasoline/diesel, two/four-wheel drive, MT/AT, standard box/long box/flat-bottomed cargo box, etc., covering all categories and price ranges of pickup trucks, which can meet the different car needs and scenarios of domestic consumers.
In addition, Great Wall Cannon also released the "Cannon Project", which innovatively divides the product into two series, namely the Cannon series with "mass production base vehicles and special vehicles" as the core, and the Cannon series with "personalized customized vehicles" as the core, which can fully meet the personalized needs of users.
It is worth mentioning that all models of Great Wall Cannon have towing qualifications, equipped with 2.5-ton trailer qualifications, trailer power ports and trailer installation ports, which can infinitely expand the use scenarios of towing. For example, the 300,000th new car off the assembly line this time is the passenger Cannon trailer version, and the passenger Cannon and commercial Cannon trailer versions are also launched simultaneously.
Thanks to continuous innovation in technology and categories, in 2021, Great Wall Cannon also won awards including the "China Automotive Industry Science and Technology Award" Science and Technology Progress Award, "2021 Global Pickup Model Brand", "China Pickup of the Year", "Outstanding Chinese Brand of the Year", "Best-selling Pickup of the Year" and other awards, and won the recognition of a large number of overseas users.
According to official data released by Great Wall Cannon, in 2021, Great Wall Cannon has been launched in more than 50 countries on four continents around the world, and has become the first Chinese brand to receive a five-star safety rating under the latest Australian ANCAP standards, becoming a "Chinese business card" for the global pickup category.
In the journey of Chinese auto brands heading towards the stars and the sea, 300,000 vehicles are just the beginning for Great Wall Cannon. According to the plan, Great Wall Cannon will continue to innovate in categories and technologies in the future, and continue to improve and optimize product performance with "extreme innovation", focusing on new energy fields such as hybrid, pure electric, and hydrogen energy, to achieve all-round efforts and create cleaner, smarter, and safer global pickups.
In conclusion:
With 300,000 units sold in 2 years and 8 months, Great Wall Cannon has successfully explored a development path of its own while achieving the goal of "making pickups popular", namely, breaking the traditional perception of pickups among Chinese people and making pickups more diverse; relying on strong product strength as support, continuously innovating product categories and creating an ecological closed loop of "brand-product-user-brand"; building a global vision and allowing Chinese high-end pickups to go global.
Today, standing at a new starting point of 300,000 units, Great Wall Cannon has clearly planned two major categories: passenger leisure and fashion commercial use, and insisted on category innovation to drive the overall upgrading of the brand. The author believes that under the leadership of Great Wall Cannon, China's pickup culture will become more and more profound, and the share of Chinese high-end pickups in the global market will gradually expand.
Buy used Great Wall Motors Great Wall Cannon
Purchasing a used Great Wall Cannon can provide a cost-effective and practical solution for potential buyers:
Cost Savings: Buying a used Great Wall Cannon enables you to enjoy significant savings when compared to the price of a brand-new model. The depreciation rate is lower, making it a great investment option.
Certified Pre-Owned: Many car dealers offer certified pre-owned Great Wall Cannons, which are thoroughly inspected and come with extended warranties, ensuring that the vehicle will be in excellent condition.
Choice of Models: With a large selection available in the used car market, buyers have the freedom to choose from different model years, colors, and feature packages, ensuring they find the perfect fit for their individual needs.
Financing Options: As with any used vehicles, a wide range of financing options are available for used Great Wall Cannons, making it accessible to a broader spectrum of potential buyers.
In conclusion, the Great Wall Motors Great Wall Cannon offers an impressive range of features that cater to the needs of pickup truck enthusiasts all around the world. Purchasing a used Great Wall Cannon can be a smart choice for those looking to enjoy the flexibility, performance, and ruggedness of this incredible vehicle without breaking the bank.
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