Great Wall Cannon has completed 300,000 units in less than three years. The pickup truck craze has attracted new players to covet
What is Great Wall Motors Great Wall Cannon
Great Wall Motors (GWM) is a leading Chinese automobile manufacturer that has gained recognition for its reliable, high-quality vehicles. Among GWM's broad range of products is the Great Wall Cannon, a versatile pickup truck designed to cater to various needs. Launched in 2019, it has since attracted customers due to its comprehensive features, exceptional performance, and affordability.
Features of Great Wall Motors Great Wall Cannon
The Great Wall Cannon comes with an array of advanced features to ensure a comfortable and safe driving experience. Here are some of the key highlights:
Powerful Engine: The Great Wall Cannon is equipped with a 2.0L turbocharged petrol engine, providing impressive power and torque. This engine is paired with an eight-speed automatic transmission, ensuring smooth gear changes and efficient fuel consumption.
Interior Comfort: The cabin boasts a user-friendly layout, high-quality materials, and ample space for both passengers and cargo. It also offers luxurious features such as leather seats and climate control, along with an infotainment system that includes a touchscreen display, Bluetooth connectivity, and satellite navigation.
Advanced Safety Features: The Great Wall Cannon comes with a suite of safety features, including airbags, ABS braking, electronic stability control (ESC), and a reverse parking camera. Additionally, more advanced driver-assist technologies, such as adaptive cruise control, lane departure warning, and blind-spot monitoring, are available in some models.
Off-road Capabilities: Thanks to its high ground clearance, powerful engine, and all-wheel-drive (AWD) system, the Great Wall Cannon is quite capable when it comes to off-road adventures. Whether you're driving on muddy trails or tackling steep inclines, this versatile pickup ensures a steady and confident ride.
Great Wall Cannon has completed 300,000 units in less than three years. The pickup truck craze has attracted new players to covet
Pickup trucks, a niche car consumption, are becoming more and more mainstream. On May 8, Great Wall Cannon announced that the 300,000th vehicle rolled off the assembly line at the Chongqing factory of Great Wall Motors (601633). So far, Great Wall Cannon has completed the record of a single pickup truck brand breaking through 300,000 units in 2 years and 8 months with an average annual sales of more than 100,000 units. Before Great Wall Cannon, no other brand could achieve such a speed.
Pickup trucks are the foundation of Great Wall Motors, and Great Wall Cannon is a pickup truck product series launched by Great Wall Motors in 2019. At present, the Cannon series has become a separate brand, which constitutes an important part of the "multi-segmentation strategy" that Great Wall has recently pursued.
Looking back, Great Wall Motors actually faced certain pressure when launching the Cannon pickup truck. In the past many years, most cities in China have restricted the use of pickup trucks. In the eyes of consumers, pickup trucks are not synonymous with high-end cars, but low-end tool vehicles. Therefore, Great Wall Cannon can gradually open up the market and drive the pickup truck consumption boom, which has a strong breakthrough significance in the industry.
Industry data shows that China's pickup truck sales in 2021 will be 550,000 units, an increase of 14% over 2020 and a significant increase over 330,000 units in 2015. While the sales volume is expanding, the industry's competitive landscape is also changing. First, Great Wall has further consolidated its leading position. Great Wall Pickup sold 233,000 units in 2021, accounting for nearly 50% of the domestic pickup truck market share.
Secondly, Great Wall Motors' main "passenger pickup" concept has attracted other pickup truck companies to follow. Today, Jiangling, SAIC Maxus, JAC, ZTE and other companies have launched their own passenger pickup trucks.
The reason why Great Wall Cannon can dominate the market is that in addition to taking the lead in the market, the high-end and diversity of its products also play a big role. At present, the Great Wall Cannon series offers multiple series such as passenger pickups, commercial pickups, off-road pickups, cannons and motorcycle cannons. At the new car launch ceremony, the passenger and commercial trailer versions of Great Wall Cannon were also launched simultaneously, and the trailer version has been deployed in the entire Great Wall Cannon series, further enriching the product diversity.
In terms of high-end, the main selling models of Great Wall Cannon pickup trucks are priced in the range of 150,000-200,000 yuan, which effectively increased the overall average price of Great Wall Motors. In 2021, the average price of Great Wall vehicles exceeded 106,000 yuan, a year-on-year increase of 15.02%.
Another factor that cannot be ignored for the prosperity of pickup truck consumption is that more and more cities have implemented the pickup truck lifting policy, and the market basic environment has warmed up. According to data, since my country first implemented the pickup truck lifting pilot in 2016, more than 70% of cities in the country have relaxed restrictions on pickup trucks entering cities. Recently, the General Office of the State Council issued the "Opinions on Further Unleashing Consumption Potential and Promoting the Continuous Recovery of Consumption", proposing to implement refined management of pickup trucks entering cities and study further relaxation of restrictions on pickup trucks entering cities.
As expectations for the pickup truck market rise, the number of players who want to join the market competition is also increasing. In addition to the above-mentioned traditional pickup truck companies, some new players who did not produce pickup trucks before have entered the market. Recently, it was reported online that Geely Auto will launch a new brand "RADAR", which will create high-end new energy pickup trucks. In addition, a suspected patent drawing of the appearance of a Sany Heavy Industry (600031) pickup truck model was exposed. This heavy industry giant has also joined the ranks of pickup trucks, and BYD (002594) also intends to build its own electric off-road pickup truck.
Faced with the trend of electrification, Great Wall Cannon has also launched its own electric pickup truck products. In March this year, Great Wall Cannon launched the Great Wall Cannon EV, which is equipped with a ternary lithium battery and has a range of 405km. It is the electric pickup truck with the longest range among domestic mass-produced pickup trucks.
From the perspective of Great Wall Motors, due to the arrival of more competitors, it will face certain challenges in the market. But its advantages are still obvious. It is not only sold in the domestic market, but also in the overseas market. Data shows that in 2021, Great Wall Pickup's overseas sales volume was 43,600 units, a year-on-year increase of 119%. Great Wall Cannon has been launched in more than 50 countries and regions on four continents, including Australia, Chile, South Africa, Egypt and Laos.
Buy used Great Wall Motors Great Wall Cannon
If you're considering purchasing a used Great Wall Cannon, there are several factors to keep in mind. Start by researching the desired model, looking for reviews, and checking for any known faults or issues. Set a budget and compare the costs of different models to find the most suitable option.
When you've narrowed down your search, inspect the vehicle's exterior and interior, paying close attention to the engine and underbody. Check the service history and ask the seller any specific questions you may have about the vehicle's past.
Lastly, take the vehicle for a test drive and have it assessed by a mechanic to ensure its reliability and performance. Once you're satisfied, negotiate the price and complete the required paperwork, following any local regulations or requirements. With careful research and due diligence, purchasing a used Great Wall Motors Great Wall Cannon can be a smart investment and provide you with a reliable and versatile vehicle.
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