Great Wall Cannon released the brand 2.0 strategy on its third anniversary
What is Great Wall Motors Great Wall Cannon
The Great Wall Motors Great Wall Cannon (also known as the Great Wall P-Series Pickup, GWM POER, or GWM Pao) is a mid-size pickup truck designed and manufactured by Great Wall Motors, a leading Chinese automaker. Launched in 2019, the truck gained considerable attention and appreciation for its performance, off-road capabilities, and overall design. Intended for both the domestic and international markets, the Great Wall Cannon has become a competitive offering within the pickup truck segment.
Features of Great Wall Motors Great Wall Cannon
The Great Wall Cannon comes packed with a variety of features, contributing to its outstanding performance and impressive comfort. Some of these features include:
Powerful Engine: Equipped with a 2.0-liter turbocharged petrol engine, producing 140kW of power and 360Nm of torque, or a 2.0-liter diesel engine generating 120kW of power and 400Nm of torque, the Great Wall Cannon offers enough power-suited to various needs.
Advanced Transmission: The truck offers two transmission options, a 6-speed manual transmission, and an 8-speed automatic ZF transmission, giving drivers the flexibility to select their preferred driving mode.
Durable Suspension: The Great Wall Cannon boasts a sturdy suspension system, consisting of an independent front suspension and a rear leaf spring suspension, ensuring a comfortable ride on various terrains.
Safety Features: Numerous safety features are fitted as standard, including anti-lock braking system (ABS), electronic brakeforce distribution (EBD), traction control, and hill-start assist. The vehicle is also equipped with airbags for improved passenger safety during collisions.
Sophisticated Infotainment System: A high-quality, intuitive touchscreen infotainment system with smartphone connectivity, Bluetooth, GPS navigation, and a rearview camera is provided to keep passengers entertained on those long journeys.
Luxurious Interior: The Great Wall Cannon's cabin is an inviting space, featuring comfortable leather seats, an easily adjustable driver's seat, air conditioning, and plenty of storage compartments. The spacious cabin ensures a comfortable ride for both drivers and passengers.
Great Wall Cannon released the brand 2.0 strategy on its third anniversary
On August 18, the Great Wall Cannon brand third anniversary and global fan festival of "Cannon Alliance Mountain and Sea" kicked off in Guilin.
At the event, Great Wall Cannon officially opened the brand 2.0 era, upgrading to a global user brand; for the first time, it proposed the concept of mountain and sea culture, exploring the ultimate life with mountains and seas, and leading the pickup culture to leap upward.
The large-scale high-performance luxury pickup truck built by Great Wall Cannon has launched a full-network name solicitation and announced that it will be unveiled at the Chengdu Auto Show; the world's first high-end pickup image store will also be grandly opened on August 25.
At the same time, Great Wall Cannon also released the super IP "Paodanzi", renewed the Cannon Alliance badge, and worked with global users to create a new world of pickup trucks.
Opening the 2.0 era to promote mountain and sea culture and create a global user brand
As a leader in the pickup industry, Great Wall Cannon has continued to lead pickup category innovation, pickup culture development and user co-creation since its birth. During the third anniversary of the Great Wall Cannon brand and the Global Fan Festival, the Great Wall Cannon officially opened the brand 2.0 era and created a global user brand.
Promote market expansion with category innovation. The Great Wall Cannon will enter the first camp of global pickup trucks with a full power matrix including fuel, hybrid, pure electric, and hydrogen energy. Focus on the two major categories of passenger leisure and fashion commercial use to achieve full lineup, full scene, and full price coverage, and help the pickup truck market expand comprehensively.
Reshape user experience with channel renewal. The Great Wall Cannon creates a surprising experience for users through online + offline full-domain channel renewal. Among them, the online Great Wall Cannon App is used as an aggregation platform to provide users with a full life cycle and full-link digital experience; the Great Wall Cannon mini program is launched to provide more convenient and lightweight user services.
In terms of offline channels, the Great Wall Cannon has created the world's first high-end pickup truck image experience store PER-SPACE, which will open in Chengdu on August 25, and will cooperate with more than 200 brand franchise stores and more than 2,000 distribution stores across the country to provide users with a one-stop user experience.
Explore the ultimate life with mountains and seas. Great Wall Cannon joins hands with global users to travel in the mountains and seas, enjoy the ultimate life with the ultimate outdoor scenes; go to the mountains and seas together to create a user co-creation base + product co-creation base, fully empower users of the two categories of passenger leisure and fashion commercial; through cultural IP development, brand co-branding, and product co-creation to create "good things in the mountains and seas", co-create, share, and win with users.
The first luxury pickup truck to occupy the high ground of "large high-performance luxury pickup truck"
The pickup truck lifting ban wave and automobile consumption upgrade have stimulated the potential for millions of expansion in China's pickup truck market, and the prospects are huge, especially in the luxury pickup truck, which is still relatively blank.
As an innovative high-end product in the Great Wall Cannon category, the large high-performance luxury pickup truck officially launched the online car name collection at the Great Wall Cannon Global Fan Festival.
The new car will be equipped with a 3.0T V6+9AT high-performance power combination, with an ultra-luxurious high-end business cabin and super fun and versatile expansion space. It is currently China's most powerful and luxurious super pickup truck, which will fill the gap in China's high-performance pickup truck category and drive China's new pickup truck category to leap upward.
The new car will make its global debut at the upcoming Chengdu Auto Show, which is worth looking forward to.
Release of Paodanzi deepens user co-creation and makes Chinese pickup truck culture popular
Great Wall Cannon creates user brands through user co-creation, continuously links interest circles such as off-road, modification, and mountaineering, and creates a full-scene pickup truck life with trendy fashion, cultural IP, and cross-border expansion, leading the development and popularity of Chinese pickup truck culture.
At the third anniversary of the Great Wall Cannon brand and the Global Fan Festival, Great Wall Cannon released the trendy fashion IP "Paodanzi", which amazed the audience. Paodanzi is a super IP co-created by Great Wall Cannon, cooperative brands, and users. The design inspiration comes from the Great Wall Cannon "Paodan Plan", which adopts a minimalist cannon shape and fun and exciting flying wing suits, full of passion and energy.
Great Wall Cannon continues to promote peripheral co-creation. In addition to cultural IP, there are also brand joint names and product co-creation. It will join hands with brands such as Qiuyedi, Heisei RV, and Xumei Technology to launch joint products; deepen the "Together Cannon Tea" co-creation activities to help more high-quality, original, and original tea products increase their value, go out of the mountains, and lead the national trend.
Focusing on off-road and modification, Great Wall Cannon further deepens user co-creation, and will work with outdoor sports brands and users such as Yunliang Modification to focus on the modification of Chinese pickup trucks and launch co-creation products.
Great Wall Cannon also jointly created the first user base of the Great Wall Cannon Mountaineering Academy with the mountaineering circle, which will be officially established in Siguniang Mountain. The base serves as the exclusive base for the Great Wall Cannon Mountaineering Academy to gather, train, and punch in, and continuously empowers mountaineering enthusiasts.
In addition, Great Wall Cannon has actively practiced public welfare for three years, fighting the epidemic, floods, climbing Mount Everest, crossing the desert, and escorting national scientific expeditions with users. Last year, during the "7.20" heavy rainstorm in Henan, the National Car Club of the Cannon Alliance assembled overnight, and a total of more than 200 Great Wall Cannons rushed to Henan for disaster relief, opening up a life channel for more than 4,000 Zhengzhou residents. More than 80 users have graduated from the Great Wall Cannon Public Welfare Rescue Academy, empowering users to standardize public welfare rescue. At the event, Great Wall Cannon awarded the "Public Welfare Rescue Ambassador" honorary trophy to user representatives who participated in the public welfare rescue.
It is worth mentioning that at the Great Wall Cannon brand third anniversary and global fan festival event, the Great Wall Cannon Academy and users were fully linked to launch a pickup modification exhibition, rock climbing, and fishing competitions, bringing amazing and interesting outdoor life experiences.
Three years of climbing Great Wall Cannon leads the era of globalization of Chinese pickups
In China, pickups are still "juveniles"; in the world, pickups have great potential. Pickup trucks are truly national cars and are multi-purpose and multi-scenario super categories.
In 2019, China's first global pickup brand, Great Wall Cannon, was born, redefining pickups and giving them passenger value. The Cannon Project was released, and personalized innovative products such as off-road cannons, black bullets, brigade cannons, artillery, and supercar pickups made a stunning appearance at major auto shows, leading the innovation of pickup categories.
Great Wall Cannon created the industry's first exclusive App, with millions of fans; created the first pickup truck club in China, the Cannon Alliance, and the 31 provincial teams across the country continue to grow; created six pickup truck academies, built a co-creation, sharing, and win-win Internet user ecosystem, and made pickup trucks a way of life, an attitude, and a spirit.
In May this year, Great Wall Cannon completed the 300,000th vehicle off the assembly line in just two years and eight months, and the "Great Wall Cannon Speed" once again broke the industry record. At present, Great Wall Cannon has been listed in more than 50 countries on four continents around the world, and won the Best Pickup Truck of the Year Award in Australia, South America, and South Africa in one fell swoop, and became the first Chinese brand with a five-star safety rating under the new Australian ANCAP standard.
In the era of brand 2.0, Great Wall Cannon will adhere to category innovation and user co-creation, ignite the pickup dream in everyone's heart, and will represent the Chinese pickup brand in the global market. Fight against international mainstream brands, aim at the top three in the world, and make Chinese pickup trucks popular around the world.
Buy used Great Wall Motors Great Wall Cannon
Purchasing a used Great Wall Cannon can be a cost-effective choice for those interested in owning a reliable and capable pickup truck. When considering a used vehicle, it's essential to keep the following factors in mind:
Vehicle Condition: Inspect the vehicle thoroughly, checking for any cosmetic or mechanical damages. Pay special attention to areas such as the chassis, engine, and suspension. If possible, bring a mechanic along to ensure a comprehensive evaluation.
Service History: Verify the maintenance and repair history of the vehicle. A well-documented history can provide insight into the vehicle's upkeep and any potential issues.
Ownership History: Request information on the number of previous owners and their usage patterns. This information can be valuable in determining the vehicle's overall condition and longevity.
Pricing: Consult reputable sources for accurate price information. Compare the prices of similar vehicles in your region to ensure you're getting a fair deal.
Warranty: If available, opt for a used vehicle with an existing warranty or purchase an extended warranty to protect against potential issues.
Thorough research and due diligence are crucial when purchasing a used Great Wall Motors Great Wall Cannon pickup truck. By considering these factors, you can ensure a reliable and enjoyable driving experience with your pre-owned vehicle.
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