The lifting of the ban on pickup trucks has activated a new blue ocean outlet. Great Wall Cannon has promoted market expansion with category innovation
What is Great Wall Motors Great Wall Cannon
Great Wall Motors (GWM) is a well-known Chinese automobile manufacturer, renowned for producing high-quality SUVs, sedans, and pickup trucks. One of their latest offerings, the Great Wall Cannon (also known as the Great Wall P-Series or GWM Poer), is a mid-sized pickup truck that provides an excellent option for customers looking for a solid yet stylish workhorse. It demonstrates the company's commitment to innovation and their determination to expand their global presence in the pickup truck market.
Features of Great Wall Motors Great Wall Cannon
The Great Wall Cannon is designed to provide a comfortable and reliable driving experience, boasting a host of features that enhance its safety, performance, and overall functionality:
Powerful Engine Choices: The vehicle comes with several diesel engine options, allowing buyers to select the right balance of power and fuel efficiency, including a 2.0-liter single-turbo diesel (161 hp) or a 3.0-liter V6 diesel engine (253 hp) mated to manual or automatic transmission options.
Spacious and Comfortable Cabin: The cabin design of the Great Wall Cannon is impressive and roomy, featuring luxurious upholstery, a modern dashboard, and ample storage spaces. The interior includes high-quality materials and design touches that add a sense of refinement to the vehicle.
Advanced Infotainment System: The integrated infotainment system has a large touchscreen, supporting Apple CarPlay and Android Auto, along with voice control functionality. The system also boasts GPS navigation, Bluetooth, and USB connectivity.
Safety Features: The Great Wall Cannon is equipped with state-of-the-art safety and driver assistance features such as adaptive cruise control, lane departure warning, blind spot detection, and automatic emergency braking.
Off-road Capability: Outfitted with independent front suspension, multi-link rear suspension, and a high ground clearance, the Great Wall Cannon is ready and capable of tackling various terrains. Additionally, it offers selectable driving modes like Eco, Comfort, Off-Road, and Sport mode to ensure an optimum driving experience regardless of the surface.
Impressive Load Capacity: Built to be a workhorse, the Great Wall Cannon features a towing capacity of up to 7,054 lbs, while the truck bed is constructed to deliver a robust payload capacity, making it ideal for hauling everything from equipment to goods.
The lifting of the ban on pickup trucks has activated a new blue ocean outlet. Great Wall Cannon has promoted market expansion with category innovation
Under the wave of lifting the ban nationwide, the pickup truck industry has become a high-expectation blue ocean market. On November 10, the first pickup truck special forum of the 2022 China Automotive Forum was held in Shanghai. Industry leaders from the government, associations, enterprises, media, etc. gathered together to discuss the pickup truck market, category innovation, pickup truck culture, etc., to unlock the diversified development trend of pickup trucks and create industry growth points. At the forum, the China Automobile Association Pickup Truck Branch was officially established and awarded a plaque, and the pickup truck industry has moved towards organization and scale.
As a leader in pickup trucks, Great Wall Pickup has ranked first in sales for 24 consecutive years, with cumulative global sales exceeding 2 million. From January to October this year, it won the "three firsts" in domestic, export, and new energy pickup truck sales. Great Wall Cannon attended the conference as a representative of pickup truck companies. Zhang Haobao, Chairman of the Pickup Truck Branch of the China Automobile Association and CEO of the Great Wall Motors Pickup Truck Brand, gave a keynote speech entitled "Promoting Market Expansion with Category Innovation", sharing his views on promoting the pickup truck industry, as well as Great Wall Cannon's category innovation, user co-creation and global development.
Elected as the Chairman of the Pickup Truck Branch, Gathering the Power of the Industry to Promote the Industry
This year, the pickup truck industry has continued to benefit. Policies have strongly promoted the lifting of the ban on pickup trucks. At present, more than 85% of cities at or above the prefecture level have relaxed restrictions on pickup trucks entering the city. The number of cities that have lifted the ban continues to increase, and the pickup truck market has great potential. The formal implementation of the "General Technical Conditions for Multi-Purpose Trucks" also gives pickup trucks a clear identity.
With the superposition of multiple favorable policies, the China Association of Automobile Manufacturers Pickup Truck Branch was established on October 27. The pickup truck industry is moving towards organization and scale. This is in line with the trend of the times and the common voice of the industry. It is a milestone event in the history of China's pickup truck development, and the development potential of pickup trucks in automobile consumption has been recognized.
Great Wall Motors was elected as the first chairman of the pickup branch, and Zhang Haobao, CEO of Great Wall Motors' pickup brand, was elected as the first chairman. As a leader in pickup trucks, Great Wall Cannon has always been brave enough to shoulder industry responsibilities, and has joined hands with the China Automobile Association, the China Passenger Car Association and other pickup truck companies to jointly promote the introduction of new pickup truck standards, prepare for the establishment of the pickup truck branch, and promote the lifting of pickup truck policy restrictions.
With the lifting of the pickup truck ban and the establishment of the pickup truck branch, the pickup truck market has entered the fast lane, and the demand for pickup trucks has continued to be released. Zhang Haobao said at the forum that China's pickup truck consumer market is undergoing profound changes, showing huge consumption potential, and the spring of China's pickup trucks has arrived. In the future, the pickup truck market has a million-level growth space and will become a high-expectation blue ocean market.
With the orderly development of various tasks of the pickup truck branch, the pickup truck industry will achieve better results in promoting pickup truck policy standards, pickup truck category innovation, and pickup truck cultural development in the future.
Adhere to category innovation to help market expansion and pickup truck value enhancement
Compared with other automotive categories, pickup trucks are truly national cars. Pickup trucks are not only consumers on wheels, but also value creators on wheels. Pickup trucks are the representative of a well-off society. As a livelihood vehicle, pickup trucks are widely used in many industries such as national large-scale infrastructure, urban life security, and private economic development. Their essence is a livelihood tool, which is more in line with national conditions and the actual needs of the people.
Pickup trucks are truly multi-purpose and multi-scenario super categories. According to relevant research, models that meet the hardcore outdoor lifestyle will usher in an explosion, and models with more functions and stronger scene adaptability will be more popular.
Pickup trucks have truly achieved "one car for four cars", with the comfort of sedans, the off-road performance of SUVs, the leisure performance of station wagons, and the loading performance of light trucks, covering all vehicle use scenarios. Pickup trucks are the real king of the outdoors. Whether it is off-road, travel, trailer RVs, or camping, fishing, or outdoor adventures, pickup trucks can handle it all. Pickup trucks are truly versatile modified vehicles. Their powerful off-road functions and open cargo boxes mean unlimited modification possibilities, unlocking the ultimate life experience.
Zhang Haobao believes that the development of the pickup truck industry must insist on promoting market expansion through category innovation and continuously improving category value. In recent years, pickup truck companies have continued to innovate their categories, and have fully benchmarked passenger cars in terms of product performance, quality standards, and aesthetic appeal, giving pickup trucks the value and significance of multi-purpose and passengerization, allowing Chinese pickup trucks to fully enter the 3.0 multi-purpose passengerization era.
As a pioneer of new pickup categories, Great Wall Cannon insists on category innovation, and has currently formed two major categories: fashionable commercial use and passenger leisure. In the future, Great Wall Cannon's global product map will achieve full lineup, full scene, and full price range coverage.
The passenger leisure category fully covers medium, large, and full-size pickup trucks, and is committed to meeting the diversified and personalized needs of users, improving the quality of life of global users, and enabling the upward development of pickup truck culture. Great Wall Cannon extends to multi-scenario and personalized products such as off-road, modification, travel, and motorcycles. The price of the 2022 Black Bullet has reached 248,800 yuan, and the Brigade Cannon has reached 289,800 yuan. New products listed in the future will reach 300,000-500,000 yuan, constantly breaking through the price ceiling of Chinese pickup trucks.
The fashion business category focuses on creating compact and medium-sized pickup trucks, and is committed to deeply creating value-added vehicles and livelihood vehicles for thousands of industries, helping users to do better business and live better. The fashion business category represented by King Kong Cannon and Commercial Cannon has launched exclusive models for multiple industries such as Tea King Edition, New Farmer Edition, and Drug Dealer Edition, which greatly improves the work efficiency of users from all walks of life.
In terms of new energy and intelligence, Great Wall Cannon is committed to creating greener, smarter, and safer products for global users. It will make full efforts in new energy fields such as hybrid, pure electric, and hydrogen energy to become the first camp of new energy pickup trucks in the world.
Deeply cultivate user co-creation to create a pickup culture with Chinese characteristics
As the vitality of the pickup market is stimulated, passenger and high-end models emerge, and pickup culture is gradually taking root and growing in China. Zhang Haobao said that the development of the pickup industry must insist on co-creation with users to create a pickup culture with Chinese characteristics.
Great Wall Cannon is not only the pioneer of a new pickup category, but also a leader in pickup culture and a trendsetter in user co-creation. In August this year, the third anniversary of Great Wall Cannon opened the brand 2.0 era, fully TO C, and built a global user brand. Working with users to build an Internet user ecology of co-creation, sharing, and win-win, online, Great Wall Cannon created the first exclusive APP in the pickup industry, and currently has more than 1 million users. Offline, the 31 provincial teams of the Cannon Alliance Car Club are growing stronger and stronger, and the six pickup academies are fully operational.
Great Wall Cannon also bravely shouldered social responsibilities with users to fight the epidemic, resist floods, climb Mount Everest, cross the desert, and escort national scientific expeditions. Large-scale category brand activities such as measuring Mount Everest, Alashan Heroes Meeting, and Luya International Championship were held to continuously enhance the awareness of the pickup category.
It is worth mentioning that during the "7.20" heavy rainstorm in Henan last year, the Cannon Alliance Car Club assembled overnight, and a total of more than 200 Great Wall Cannons rushed to Henan for disaster relief, opening up a life channel for more than 4,000 Zhengzhou residents. More than 100 users have graduated from the Great Wall Cannon Public Welfare Rescue Academy special training class, enabling users to standardize public welfare rescue. The Great Wall Cannon public welfare education aid campaign has gone deep into more than 100 villages and delivered school supplies to more than 5,000 children in mountainous areas.
In the future, Great Wall Cannon will build a Chinese pickup culture base camp with a comprehensive TO C user service concept, making pickups a way of life, an attitude, and a spirit.
Deeply cultivating the global layout, the outdoor king Shanhai Cannon sets a new benchmark for pickups
In China, pickups are still young; in the world, pickups will have great potential. As China's first global pickup brand, Great Wall Cannon has been listed in more than 50 countries on four continents around the world, and won the Best Pickup of the Year Award in Australia and South America in one fell swoop, and became the first Chinese brand with a five-star safety rating under the new Australian ANCAP standard.
The evolution of Chinese pickups has far exceeded the user's cognition and the development of the times. Shanhai Cannon, which is about to be launched and landed in the global market, is the first large-scale high-performance luxury pickup truck newly built by Great Wall Cannon in China. It is the real king of the outdoors. It will cross mountains and seas with users with the ultimate product strength of "high performance, super luxury, and super fun" to explore the ultimate life.
Built on the global intelligent professional off-road tank platform, Shanhaipao is equipped with China's strongest and world-leading high-performance 3.0T V6+9AT power system, BorgWarner 4A+LOCK four-wheel drive system and rear axle differential lock as standard, making it a true outdoor king.
Shanhaipao's advanced business cabin creates a cross-level SUV driving experience with the ultimate concept, the world's first electric welcome adjustment for pickup trucks, a number of innovative patented technologies to achieve ultra-quiet rear NVH experience, high-level intelligent driving assistance, fully automatic parking and other technological configurations to create an extremely luxurious super pickup truck.
Shanhaipao pioneered the tailgate opening + flat opening design to achieve multi-scene convenience; the first three-door trunk space layout, and the partition can be adjusted and disassembled at will, to play with the pickup truck life in all scenarios; the trunk reserves 18 matrix anchor points to create a truly super fun and versatile modified car.
Great Wall Cannon is not only a product that goes global, but also a new lifestyle, values and concepts. Shanhaipao will co-create the "Shanhai Culture" series of IP activities with global users. With Shanhaixing, Shanhaiying, and Shanhaihaowu, we will unite elites from all walks of life to create Shanhai culture, share the ultimate life, and continuously enhance the value of pickup trucks.
The spring of Chinese pickup trucks has arrived. Great Wall Cannon will continue to insist on category innovation and user co-creation, ignite the pickup truck dream in everyone's heart, and create a new world of pickup trucks with global users! Representing Chinese pickup truck brands, we will fight against international mainstream brands in the global market, aiming at the top three in the world, and make Chinese pickup trucks popular around the world!
Buy used Great Wall Motors Great Wall Cannon
Purchasing a used Great Wall Motors Great Wall Cannon can be a great option for consumers seeking a reliable, stylish, and capable pickup truck at a lower cost. To find the best deal on a used Great Wall Cannon, take the following steps:
Browse your preferred car-selling platforms: Search popular online car marketplaces, visit second-hand car dealerships, and engage with local communities or social media groups to identify potential sellers.
Inspect the car: Thoroughly inspect the vehicle for any signs of damage, rust, or wear and tear, and ensure proper maintenance has been performed by the previous owner.
Review documentation: Verify the authenticity of any maintenance records, ensure the title is clean, and confirm any remaining warranty (if applicable).
Test drive: Take the vehicle for a test drive to experience its performance, handling, and overall condition firsthand.
Negotiate: Decide on a fair offering price, taking into account factors like mileage, condition, and the age of the vehicle. Be prepared to negotiate with the seller.
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